If there's one thing I love about being a senior, it's that the classes I'm taking are more concentrated to my major. Well, for the most part. This being said by a senior who's taking an intro computer application course and Precalculus, but that's just because I put it off for too long. Don't do that!
One class in particular that I have really enjoyed so far this semester is my Advertising Copywriting class. Right now I'm doing research for a project focusing on a famous ad campaign: the Pepsi Generation. Now, I'll admit I've never been much of a Pepsi fan - in fact I was a little disappointed when Rockhurst switched out Coke for Pepsi on campus, but I wanted to study this campaign because I found it interesting how successful it was and continues to be. Pepsi was just a small, little-known company before the Pepsi Generation campaign came along.
I love how in this campaign Pepsi solicited to the common American desire to be youthful and free. My research came up with a quote which stated that Pepsi informed Americans that "there are Coke people and there are Pepsi people, and if you’re a Pepsi person you are young and the future’s on your side."
After watching this ad here, I think I'm well on my way toward picking the Pepsi side of the cola wars!
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